Xmas Ad-Vent

Posted By on 21st December 2016

Here’s a question. Are you swayed by TV advertising? The run up to Xmas is when all the big guns wheel out their festive adverts, and while I’m first to admit that this years John Lewis ad, Buster the Boxer and his fury friends, is cute and well made, would it persuade me to shop at their store? Absolutely not.

I actually prefer the series of ads by Aldi featuring the adventures of a little carrot called Kevin. As an animal lover I’m not quite sure why a small root vegetable would rank higher in my affections, but would Kevin persuade me to shop at Aldi if I didn’t already do so? Again no.

I guess I’m in a minority here as I’m sure the big retailers will have had their bean counters all over it during the year and have presumably concluded that the financial rewards justify the huge expense of making these ads.

But why not try something different next year?

It would need one retailer to take the lead and instead of spending millions on making and promoting their advert, they could use the money to make a real difference by donating it to good causes.

They could even invent a ‘good cause’ of their own if they preferred, just as long as it helped people and animals who were cold, ill or lonely at Xmas, to feel warm, cared for and loved.

I bet if one did it the rest would follow and a huge amount of ‘good’ could be done instead of lining the pockets of already overpaid ad agencies. If they did that they would certainly get my attention and earn my utmost respect, the gratitude of many more and their customers would love them for it.

Merry Xmas!!

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